Case Study – 4

Case Studies Case Study – 4 Client Name: Palaniyammal G Branch: Theni Area of Center: Thirumalpuram Bodi Loan Cycle: I Background Palaniyammal G, residing in Thirumalpuram Bodi, embarked on a journey towards financial independence with the support of Ajaaya Development Financial Services (ADFS). Her initiative in dairy farming has not only transformed her economic status but has also empowered her to contribute significantly to her family’s financial well-being. Problem Statement Previously reliant on her husband for household expenses, Palaniyammal sought an opportunity to generate her income and reduce financial dependency. Her aspiration to start a dairy business required initial capital investment, which she secured through ADFS’s microfinance assistance. Solution ADFS recognized Palaniyammal’s determination and potential, providing her with her first loan under their Joint Liability Group (JLG) program on 17th April 2023. The loan amounting to ₹26,000 was aimed at initiating and sustaining a dairy farm operation. Implementation With ADFS’s financial support, Palaniyammal was able to establish her dairy farm, focusing on supplying milk. The loan process was facilitated smoothly by the dedicated staff at ADFS’s Theni branch, enabling Palaniyammal to kick start her business venture without unnecessary hurdles. Results The impact of ADFS’s support on Palaniyammal has been profound. With their assistance, her dairy farm now supplies 8 liters of milk in the morning and another 6 liters in the evening, leading to a significant increase in her household income. This economic empowerment has enabled Palaniyammal to transition from financial dependency on her husband to becoming a contributing member, supporting her family’s needs independently. Moreover, her entrepreneurial journey has not only brought financial independence but also enhanced her confidence and self-reliance, fostering personal growth and empowerment. Testimonial “Ajaaya loan has been very useful for me in raising my income level. Earlier, I was dependent upon my husband for household expenses. But now, with the supply of 8 liters of milk in the morning and another 6 liters in the evening, I am now earning enough to support my family. Thanks to Ajaaya for the wonderful support.” – Palaniyammal G Contact Information Email – care@ajaaya.in Phone – 044-45002030, 9894179999 , 7299927960 Previous Post

Case Study – 3

Case Studies Case Study – 3 Client Name: Kamatchi K Branch: Madurai K Pudur Area of Center: MDU Anna Nagar Loan Cycle: II Background Kamatchi K, a resident of MDU Anna Nagar, embarked on her entrepreneurial journey with the dream of running a successful tiffin shop. With the initial support from Ajaaya Development Financial Services (ADFS), she started her business offering simple yet popular breakfast items. Her passion for cooking and commitment to providing quality food quickly made her Idly shop a local favorite. Problem Statement Kamatchi’s Idly shop, initially funded by her first loan from ADFS, was limited in its offerings. As customer demand grew, she realized the need to diversify her menu to include a variety of lunch items. To cater to this demand and increase her customer base, Kamatchi required additional capital to expand her menu. Solution ADFS recognized Kamatchi’s potential and provided her with a second loan under their Joint Liability Group (JLG) program. With the first loan, Kamatchi was able to start her idly shop, offering idly and sambar. On 25th January 2023, she availed a second loan amounting to ₹31,000, which she used to expand her menu to include lunch items such as lemon rice, curd rice, and egg curry. This expansion has allowed her to grow her business and cater to a wider range of customers. Implementation With the second loan from ADFS, Kamatchi was able to diversify her menu, thereby attracting more customers and increasing her revenue. The loan process was streamlined and efficiently handled by the supportive staff at the Madurai K Pudur branch, allowing Kamatchi to focus on her culinary creations and business growth. Results The impact of ADFS’s support has been substantial for Kamatchi. With their assistance, she successfully diversified her tiffin shop’s offerings to include a variety of lunch items, expanding her customer base significantly. This strategic move led to a notable increase in clientele and income, providing greater financial stability for her family. Additionally, by meeting the diverse food preferences of her community, Kamatchi has built a loyal and satisfied customer base, enhancing overall customer satisfaction and loyalty to her business. Testimonial “Thanks to Ajaaya, I am now on my second loan. I had taken the first loan and started my Idly Shop where I was only offering Idly and Sambar. Now with the second loan, I have been able to increase the items offered in my tiffin shop. I have added lunch items such as Lemon Rice, Curd Rice, and Egg Curry, etc. This has resulted in increased clientele and income for us. We thank Ajaaya for the same.” – Kamatchi K Contact Information Email – care@ajaaya.in Phone – 044-45002030, 9894179999 , 7299927960 Previous PostNext Post

Case Study – 2

Case Studies Case Study – 2 Client Name: Meena S Branch:Madurai K Pudur Area of Center: MDU Anna Nagar Loan Cycle: II Background Meena S, residing in MDU Anna Nagar, has been an integral member of Ajaaya Development Financial Services (ADFS) since she decided to start her own business. Initially venturing into the rice flour business, Meena has demonstrated entrepreneurial acumen and the drive to expand her offerings based on community needs. Problem Statement Meena’s rice flour business, started with the help of her first loan from ADFS, was gaining traction in her neighborhood. However, her customers began to request additional items like biscuits and eggs. To meet this demand and further grow her business, Meena required additional capital to expand her product range. Solution ADFS identified Meena’s growth potential and provided her with a second loan under their Joint Liability Group (JLG) program. With the first loan, Meena was able to start a successful rice flour business. On 25th January 2023, she availed a second loan amounting to ₹31,000, which she used to stock additional items such as biscuits and eggs. This strategic move transformed her business into a more comprehensive petty shop, allowing her to cater to a broader customer base and increase her revenue. Implementation With the second loan from ADFS, Meena was able to diversify her product offerings. The process of securing the loan was facilitated efficiently by the supportive staff at the Madurai K Pudur branch. This expansion allowed her to cater to the growing needs of her customers, increasing both her customer base and revenue. Results The impact of ADFS’s support has been significant for Meena. With their assistance, she successfully diversified her business to include various items requested by her customers, leading to increased revenue and providing greater financial stability for her family. Additionally, by meeting the needs of her neighborhood, Meena has built a loyal customer base and fostered stronger community ties, enhancing her engagement with the community. Testimonial “Ajaaya loan has been very useful to us. From our first loan, we started our rice flour business. It was very successful and we were patronized by women in our neighborhood. These women were also enquiring about items such as biscuits and eggs, etc. So, from our second loan, we utilized it by stocking these items. This has resulted in more income for us and increased revenue. We thank Ajaaya for this timely help.” – Meena S Contact Information Email – care@ajaaya.in Phone – 044-45002030, 9894179999 , 7299927960 Previous PostNext Post

Case Study – 1

Case Studies Case Study – 1 Client Name: Muthusenpagavalli Branch: Madurai K Pudur Area of Center: P AIBEA Nagar Loan Cycle: III Background Muthusenpagavalli, a resident of P AIBEA Nagar, has been an active member of Ajaaya Development Financial Services (ADFS) since its inception. As a determined and hardworking individual, she has always aimed to support her family through her tailoring business. Her journey with Ajaaya began with a small dream and has now transformed into a thriving enterprise. Problem Statement Muthusenpagavalli initially struggled with limited resources and outdated equipment, which restricted her capacity to take on larger orders and expand her business. The lack of a high-quality sewing machine was a significant barrier to her productivity and efficiency, impeding her ability to grow her clientele and increase her income. Solution ADFS recognized Muthusenpagavalli’s potential and dedication by offering her financial support through their Joint Liability Group (JLG) loan program. She successfully availed three loan cycles from ADFS. The first loan was used to purchase a small hand sewing machine, which laid the foundation for her business. The second loan provided continued support, enabling her to sustain and grow her venture. On 25th March 2024, she availed the third loan amounting to ₹36,000, which she utilized to purchase a high-quality sewing machine, further enhancing her business capabilities. Implementation With the financial support from ADFS, Muthusenpagavalli was able to invest in a new, advanced sewing machine, significantly enhancing her productivity. The process of availing the loan was smooth and efficient, thanks to the supportive and professional staff at ADFS Madurai K Pudur branch. Results The impact of ADFS’s support has been profound for Muthusenpagavalli. With the new sewing machine, she has been able to handle more orders with better quality and efficiency, leading to increased business. This growth has motivated her to plan for the recruitment of more women to support her in stitching, thereby creating employment opportunities within her community. Her enhanced capabilities have also led to a substantial increase in her income, providing better financial stability for her family. Additionally, Muthusenpagavalli’s success has elevated her respect and standing within her family and community, significantly improving her social status. Testimonial “I had successfully repaid two loans from Ajaaya. I had used the loan to buy a small hand sewing machine. Now with the third loan, I have purchased a very good sewing machine, and my orders are increasing every day. I am now planning to recruit more women shortly who could also support me in stitching. Thanks to Ajaaya, my income and my respect in my family have increased.” – Muthusenpagavalli Contact Information Email – care@ajaaya.in Phone – 044-45002030, 9894179999 , 7299927960 Next Post