Case Studies
Case Study - 4
Client Name: Palaniyammal G
Branch: Theni
Area of Center: Thirumalpuram Bodi
Loan Cycle: I
Background
Palaniyammal G, residing in Thirumalpuram Bodi, embarked on a journey towards financial independence with the support of Ajaaya Development Financial Services (ADFS). Her initiative in dairy farming has not only transformed her economic status but has also empowered her to contribute significantly to her family’s financial well-being.
Problem Statement
Previously reliant on her husband for household expenses, Palaniyammal sought an opportunity to generate her income and reduce financial dependency. Her aspiration to start a dairy business required initial capital investment, which she secured through ADFS’s microfinance assistance.
Solution
ADFS recognized Palaniyammal’s determination and potential, providing her with her first loan under their Joint Liability Group (JLG) program on 17th April 2023. The loan amounting to ₹26,000 was aimed at initiating and sustaining a dairy farm operation.
Implementation
With ADFS’s financial support, Palaniyammal was able to establish her dairy farm, focusing on supplying milk. The loan process was facilitated smoothly by the dedicated staff at ADFS’s Theni branch, enabling Palaniyammal to kick start her business venture without unnecessary hurdles.
Results
The impact of ADFS’s support on Palaniyammal has been profound. With their assistance, her dairy farm now supplies 8 liters of milk in the morning and another 6 liters in the evening, leading to a significant increase in her household income. This economic empowerment has enabled Palaniyammal to transition from financial dependency on her husband to becoming a contributing member, supporting her family’s needs independently. Moreover, her entrepreneurial journey has not only brought financial independence but also enhanced her confidence and self-reliance, fostering personal growth and empowerment.
Testimonial
Contact Information
- Email - care@ajaaya.in
- Phone - 044-45002030, 9894179999 , 7299927960
