Case Studies
Case Study - 2
Client Name: Meena S
Branch:Madurai K Pudur
Area of Center: MDU Anna Nagar
Loan Cycle: II
Background
Meena S, residing in MDU Anna Nagar, has been an integral member of Ajaaya Development Financial Services (ADFS) since she decided to start her own business. Initially venturing into the rice flour business, Meena has demonstrated entrepreneurial acumen and the drive to expand her offerings based on community needs.
Problem Statement
Meena’s rice flour business, started with the help of her first loan from ADFS, was gaining traction in her neighborhood. However, her customers began to request additional items like biscuits and eggs. To meet this demand and further grow her business, Meena required additional capital to expand her product range.
Solution
ADFS identified Meena’s growth potential and provided her with a second loan under their Joint Liability Group (JLG) program. With the first loan, Meena was able to start a successful rice flour business. On 25th January 2023, she availed a second loan amounting to ₹31,000, which she used to stock additional items such as biscuits and eggs. This strategic move transformed her business into a more comprehensive petty shop, allowing her to cater to a broader customer base and increase her revenue.
Implementation
With the second loan from ADFS, Meena was able to diversify her product offerings. The process of securing the loan was facilitated efficiently by the supportive staff at the Madurai K Pudur branch. This expansion allowed her to cater to the growing needs of her customers, increasing both her customer base and revenue.
Results
The impact of ADFS’s support has been significant for Meena. With their assistance, she successfully diversified her business to include various items requested by her customers, leading to increased revenue and providing greater financial stability for her family. Additionally, by meeting the needs of her neighborhood, Meena has built a loyal customer base and fostered stronger community ties, enhancing her engagement with the community.
Testimonial
Contact Information
- Email - care@ajaaya.in
- Phone - 044-45002030, 9894179999 , 7299927960
