Case Studies
Case Study - 3
Client Name: Kamatchi K
Branch: Madurai K Pudur
Area of Center: MDU Anna Nagar
Loan Cycle: II
Background
Kamatchi K, a resident of MDU Anna Nagar, embarked on her entrepreneurial journey with the dream of running a successful tiffin shop. With the initial support from Ajaaya Development Financial Services (ADFS), she started her business offering simple yet popular breakfast items. Her passion for cooking and commitment to providing quality food quickly made her Idly shop a local favorite.
Problem Statement
Kamatchi’s Idly shop, initially funded by her first loan from ADFS, was limited in its offerings. As customer demand grew, she realized the need to diversify her menu to include a variety of lunch items. To cater to this demand and increase her customer base, Kamatchi required additional capital to expand her menu.
Solution
ADFS recognized Kamatchi’s potential and provided her with a second loan under their Joint Liability Group (JLG) program. With the first loan, Kamatchi was able to start her idly shop, offering idly and sambar. On 25th January 2023, she availed a second loan amounting to ₹31,000, which she used to expand her menu to include lunch items such as lemon rice, curd rice, and egg curry. This expansion has allowed her to grow her business and cater to a wider range of customers.
Implementation
With the second loan from ADFS, Kamatchi was able to diversify her menu, thereby attracting more customers and increasing her revenue. The loan process was streamlined and efficiently handled by the supportive staff at the Madurai K Pudur branch, allowing Kamatchi to focus on her culinary creations and business growth.
Results
The impact of ADFS’s support has been substantial for Kamatchi. With their assistance, she successfully diversified her tiffin shop’s offerings to include a variety of lunch items, expanding her customer base significantly. This strategic move led to a notable increase in clientele and income, providing greater financial stability for her family. Additionally, by meeting the diverse food preferences of her community, Kamatchi has built a loyal and satisfied customer base, enhancing overall customer satisfaction and loyalty to her business.
Testimonial
Contact Information
- Email - care@ajaaya.in
- Phone - 044-45002030, 9894179999 , 7299927960
