Case Studies
Case Study - 1
Client Name: Muthusenpagavalli
Branch: Madurai K Pudur
Area of Center: P AIBEA Nagar
Loan Cycle: III
Background
Muthusenpagavalli, a resident of P AIBEA Nagar, has been an active member of Ajaaya Development Financial Services (ADFS) since its inception. As a determined and hardworking individual, she has always aimed to support her family through her tailoring business. Her journey with Ajaaya began with a small dream and has now transformed into a thriving enterprise.
Problem Statement
Muthusenpagavalli initially struggled with limited resources and outdated equipment, which restricted her capacity to take on larger orders and expand her business. The lack of a high-quality sewing machine was a significant barrier to her productivity and efficiency, impeding her ability to grow her clientele and increase her income.
Solution
ADFS recognized Muthusenpagavalli’s potential and dedication by offering her financial support through their Joint Liability Group (JLG) loan program. She successfully availed three loan cycles from ADFS. The first loan was used to purchase a small hand sewing machine, which laid the foundation for her business. The second loan provided continued support, enabling her to sustain and grow her venture. On 25th March 2024, she availed the third loan amounting to ₹36,000, which she utilized to purchase a high-quality sewing machine, further enhancing her business capabilities.
Implementation
With the financial support from ADFS, Muthusenpagavalli was able to invest in a new, advanced sewing machine, significantly enhancing her productivity. The process of availing the loan was smooth and efficient, thanks to the supportive and professional staff at ADFS Madurai K Pudur branch.
Results
The impact of ADFS’s support has been profound for Muthusenpagavalli. With the new sewing machine, she has been able to handle more orders with better quality and efficiency, leading to increased business. This growth has motivated her to plan for the recruitment of more women to support her in stitching, thereby creating employment opportunities within her community. Her enhanced capabilities have also led to a substantial increase in her income, providing better financial stability for her family. Additionally, Muthusenpagavalli’s success has elevated her respect and standing within her family and community, significantly improving her social status.
Testimonial
Contact Information
- Email - care@ajaaya.in
- Phone - 044-45002030, 9894179999 , 7299927960
